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F-Secure, Windstream, and Actiontec win broadband marketing award for connected home security offering
2020 Marketing Partnership Best in Class Award recognizes the teamwork that delivered all-encompassing security solution to customers.
Helsinki, Finland – May 7, 2020: The Broadband Multimedia Marketing Association (BMMA) has awarded a joint effort between Windstream, a leading provider of advanced network communications, cyber security provider F-Secure, and Actiontec Electronics, with its 2020 Marketing Partnership Best in Class Award.
The BMMA Marketing Partnership Best in Class award recognizes a partnership of two or more members that best displays teamwork on a marketing initiative. Windstream, F-Secure, and Actiontec won this year’s award for their Managed Wi-Fi and Security Partnership, which resulted in the launch of a solution that provides consumers with comprehensive protection for connected homes while being easy enough to manage with a simple user-friendly app.
“Windstream’s worked with both F-Secure and Actiontec separately over the years. In 2019, we collaborated on a comprehensive solution for the problems facing consumers living in an increasingly connected world,” says Joe Johnson, vice president of Kinetic Product Development and Management at Windstream. “Working together, with each company having a unique role in the partnership, we delivered a solution that allows customers to enjoy the benefits of a connected home without sacrificing security.”
The partnership brought together the different companies’ unique expertise and resources: Actiontec’s expertise in router/gateway design, Wi-Fi and home network performance, and remote management tools; F-Secure’s expertise in cloud-based security, malware, parental controls, and connected home security; and Windstream’s communications and technology expertise in consumer and residential markets, including customer insights and behavior.
The solution offered to Windstream customers – Kinetic Secure – integrates the security capabilities of F-Secure SENSE and Actiontec’s Optim Managed Service Assurance Platform into a single service delivered within Windstream’s own sleek and easy to use MyWIN mobile app.
According to Brian Murray, F-Secure’s Regional Head of Consumer Security for North America, the increasing number of internet-connected devices in people’s homes is putting pressure on companies to work together to find new ways of helping users protect themselves.
“The explosion of internet connected devices in homes has given cyber criminals more doors and windows into people’s lives. Companies need to work together to inform consumers about these risks and provide them with user-friendly solutions that make security a painless, practical choice,” says Murray. “Our partnership has delivered a solution that empowers individuals and families to take control of their digital homes, and we’re pleased with the BMMA award recognizing our work in communicating that.”